Unalome Music Therapy was born from strong belief that music heals. Unalome is a Buddhist symbol that represents the path to enlightenment. Music therapy practice is a non-pharmacological, creative approach to wellness, wellbeing and mental health. To create a bond between unalome and music and showcase it in the logo, I played around with music symbols and chose fermata (pause)- to remind all on their healing journey that it is important to pause and reflect. Logomark had to be simple yet elegant, combining all elements important to this therapy practice, I had to be mindful of the symbolic nature of both company's name and message. Colors and graphic identity play a huge role in this project- carefully picked based on color psychology. Starting from scratch, I developed creative direction, whole branding package along with in-depth guidelines, brand strategy and social media package with additional merchandise.