Brand identity project created based on the imaginary briefing for athleisure brand. Vitality emerged from the belief that staying active is essential for a vibrant and fulfilling life. The brand was founded by health advocates who wanted to inspire people to embrace movement and prioritize their well-being through stylish and versatile athleisure wear. Challenge is to be closely inspired by popular sport brands' logo. For my project I decided to get a twist on Adidas' logo- I wanted to be smoother, more delicate and calm. Connecting the elements into one meander, I wanted the logo to remind of constant progress, path to success- going up, similar to progress chart. I wanted my brand to feel modern, clean yet calming- hence the delicate color palette with strong chrome accents.